Consultancy | Backline
Backline
Service

Plan the
whole show.

D2C, strategy and live commerce advice for artists, labels and promoters, from the team that builds the tools. Ticketing, fan data and onsite sales, planned around your own numbers.

Trusted by D2C, strategy and merch production for some of the biggest names in music and live.
Afro Nation
Universal Music Group
TaP Music
Atlantic Records
Island Records
Manchester City
OKX
What we help with

Every part of
the night.

Use as much or as little of it as you need, whether or not you run the Backline products.

01 D2C Direct to fan stores, drops and pre orders that keep the customer and the data with the artist.
02 Strategy Release, tour and commercial plans built on what your audience actually buys.
03 Merch production Product, quantities and production for albums, tours and one off shows.
04 Live and onsite Ticketing, fan data and stand setup with Face Value, Rollcall and Tidemark, or alongside the tools you use now.
How it works

Four steps,
one team.

Clear advice tied to your own numbers, not a generic playbook.

01 Talk A first call about your artists, your dates and what is not working today.
02 Plan A written plan for ticketing, fan data and onsite sales, with the numbers behind it.
03 Set up We help your team set up the tools and the offers before the on sale.
04 Review After the show, we go through the data with you and agree what to change next time.

Use one.
Or run all three.

Each product works on its own, alongside the tools you already use. Together, Face Value, Rollcall and Tidemark are one end to end stack, from the first ticket to the last sale. Run them continuously and the value compounds, show after show.

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One code for everything.

Fans carry a single QR. It gets them in, unlocks offers and discounts, and counts every purchase. No second app, no second barcode.

Ticketing on Face ValueThe ticket is the pass.Face Value does Rollcall's job built in. The same QR opens the door, carries the offers and logs every sale in {{ tm }}.
Ticketing somewhere elseRollcall gives fans the pass.Keep your ticketing company. Rollcall still counts every fan and runs the offers and discounts, with one QR for the stand and the drop.

Questions

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See it on
your next show.

Tell us what's coming up, whether it's a tour, a one off show or a live podcast. We'll show you the products you need, set up for your dates.

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