Merch production | Backline
Backline
Service

From concept
to crowd.

From creative concepts and product development to manufacturing and touring merchandise solutions, Backline provides tailored support for artists, tours, festivals and live events.

Recent work

Nia Archives.
Silence Is Loud.

Merch we produced for the 2024 studio album: a football shirt, a work shirt, tees and keystraps. Hover or tap the arrow to see the back.

Football shirt, front Football shirt, back
Football shirt
Work shirt, front Work shirt, back
Work shirt
Graphic tee, front Graphic tee, back
Graphic tee
Label tee, front Label tee, back
Label tee
Logo tee
Logo tee
Keystrap
Keystrap

Dermot Kennedy.
I Told The Trees Everything.

A jacquard knit tapestry set for the album: a hoodie and matching trousers, woven with the record's night time scenes.

Tapestry hoodie
Tapestry hoodie
Tapestry trousers
Tapestry trousers
Manchester City×OKX

Manchester City
x OKX.

A run of tees and shorts we produced to celebrate OKX becoming Manchester City's new sponsor.

Partnership tee
Partnership tee
Partnership shorts
Partnership shorts

Nemzzz.
Locked In World Tour.

Tour merch we produced for UK rap superstar Nemzzz: oversized tees, screen printed with water based inks, with every tour date on the back.

Tour tee, black
Tour tee, blackFront and back
Tour tee, white
Tour tee, whiteFront and back
Afro Nation

Afro Nation.
Portimão 2025.

40,000 people partying on a beach in Portimão, Portugal, over three days. Quality merch and the right strategy delivered record breaking merch sales.

40,000people a day
3days on the beach
Recordmerch sales
A selection of the range. We produced much more.
Football shirt, black, front Football shirt, black, back
Football shirt, black
Football shirt, white, front Football shirt, white, back
Football shirt, white
Portimão hoodie, front Portimão hoodie, back
Portimão hoodie
Zip hoodie, front Zip hoodie, back
Zip hoodie
Crochet knit shirt, front Crochet knit shirt, back
Crochet knit shirt
Crochet knit shorts, front Crochet knit shorts, back
Crochet knit shorts
Bikini bottoms, front Bikini bottoms, back
Bikini bottoms
Bikini top
Bikini top
Sarong
Sarong

No Days Off.
Custom bomber jacket.

If you know you know.

No Days Off bomber jacket, front No Days Off bomber jacket, back
Bomber jacketFront and back
And many more... Get a merch quote→
Trusted by D2C, strategy and merch production for some of the biggest names in music and live.
Afro Nation
Universal Music Group
TaP Music
Atlantic Records
Island Records
Manchester City
OKX
How it works

From brief to
last sale.

One team from the first idea to the settlement PDF, using your own fan data to decide how much to make.

01 Brief Tell us about the show, the artist and what you want to sell. We come back with a quote.
02 Forecast Rollcall sign ups show appetite by product and size, so the run is planned from demand, not guesswork.
03 Produce We produce the run and have it ready for show day.
04 Sell live Sell it through Tidemark and watch every sale by product and size, with restock alerts at the stand.
RollcallKnow before the doors open

Attendance
isn't appetite.

A ticket tells you who's coming, not who'll buy. Fans who sign up for a merch offer are the real signal. Rollcall shows you that appetite weeks before the show, by product and by size, so you order the right stock and send the right email.

Show 15, Sample city DOffer: pre order the tour hoodie, collect it at the stand
Sample data
Tickets sold{{ fTickets }}Who's coming
Merch sign ups{{ fSignups }}Who wants to buy
Appetite{{ fAppetite }}per 100 tickets
Hoodie sign ups by size{{ fForecast }}
{{ z.k }}
{{ z.c }}
Segmented in Klaviyo, automatically. Every sign up, scan and purchase lands as a segment, ready to retarget. Fewer generic emails, more that feel written for one fan.
{{ g.t }}{{ g.c }}
Next emailSample
To: signed up, size M, Sample city D
{{ fSubject }}
The real value is in using it continuously.Every ticket, sign up and sale across the Backline ecosystem builds on the last, so each show starts smarter than the one before. If your year is stacked with events, the 12 month plan costs less and builds the deepest view of your audience.
See Rollcall plans→
Why us

Less left in
the van.

Ordering by size and city from real sign ups means fewer sell outs in the sizes fans want and fewer boxes coming home.

01 Made to demand Quantities by size and city, based on fans who said they want to buy.
02 Sold live Every stand and every size on the Tidemark board, powered by Shopify POS.
03 Settled per show A settlement PDF per show, with cost and margin per piece.

Use one.
Or run all three.

Each product works on its own, alongside the tools you already use. Together, Face Value, Rollcall and Tidemark are one end to end stack, from the first ticket to the last sale. Run them continuously and the value compounds, show after show.

Rollcall Face Value {{ tm }} {{ c.tag }}
{{ c.line }}
{{ c.desc }}
{{ c.priceLabel }}{{ c.price }}

One code for everything.

Fans carry a single QR. It gets them in, unlocks offers and discounts, and counts every purchase. No second app, no second barcode.

Ticketing on Face ValueThe ticket is the pass.Face Value does Rollcall's job built in. The same QR opens the door, carries the offers and logs every sale in {{ tm }}.
Ticketing somewhere elseRollcall gives fans the pass.Keep your ticketing company. Rollcall still counts every fan and runs the offers and discounts, with one QR for the stand and the drop.

Questions

{{ q.a }}

See it on
your next show.

Tell us what's coming up, whether it's a tour, a one off show or a live podcast. We'll show you the products you need, set up for your dates.

{{ formError }}
We use your details only to reply about a demo. See our privacy notice.
Thanks, {{ firstName }}.We'll email you shortly to find a time that works around your dates.