Rollcall | Every fan, counted | Backline
Backline
Rollcall

Every fan,
counted.

First party fan data from the door, the stand and the drop. Fans join with one QR, save a pass to their wallet and tell you what they want to buy, weeks before the show.

Rollcall

A pass fans
actually keep.

Fans join from a link or a QR at the stand and save a pass to their phone wallet. Then give them a reason to buy before, during and after the show, with offers and discounts on the same pass. Ticketing with another company? Rollcall still counts every fan. On Face Value, it is built into the ticket.

Design a pass
Tour colour one
Tour colour two
Merch offer on the pass
Sample offers. You choose what fans get, and when.
Artist logo
SAMPLE VENUE
DOORS 18:30
Sample Tour 2026
{{ passNameShown }}
{{ offerText.0 }}{{ offerText.1 }}
Valid on this date only
Add to wallet
Saves to Apple Wallet or Google Wallet. No app to download.
{{ p.n }}{{ p.t }}
RollcallKnow before the doors open

Attendance
isn't appetite.

A ticket tells you who's coming, not who'll buy. Fans who sign up for a merch offer are the real signal. Rollcall shows you that appetite weeks before the show, by product and by size, so you order the right stock and send the right email.

Show 15, Sample city DOffer: pre order the tour hoodie, collect it at the stand
Sample data
Tickets sold{{ fTickets }}Who's coming
Merch sign ups{{ fSignups }}Who wants to buy
Appetite{{ fAppetite }}per 100 tickets
Hoodie sign ups by size{{ fForecast }}
{{ z.k }}
{{ z.c }}
Segmented in Klaviyo, automatically. Every sign up, scan and purchase lands as a segment, ready to retarget. Fewer generic emails, more that feel written for one fan.
{{ g.t }}{{ g.c }}
Next emailSample
To: signed up, size M, Sample city D
{{ fSubject }}
The real value is in using it continuously.Every ticket, sign up and sale across the Backline ecosystem builds on the last, so each show starts smarter than the one before. If your year is stacked with events, the 12 month plan costs less and builds the deepest view of your audience.
See Rollcall plans→

Use one.
Or run all three.

Each product works on its own, alongside the tools you already use. Together, Face Value, Rollcall and Tidemark are one end to end stack, from the first ticket to the last sale. Run them continuously and the value compounds, show after show.

Rollcall Face Value {{ tm }} {{ c.tag }}
{{ c.line }}
{{ c.desc }}
{{ c.priceLabel }}{{ c.price }}

One code for everything.

Fans carry a single QR. It gets them in, unlocks offers and discounts, and counts every purchase. No second app, no second barcode.

Ticketing on Face ValueThe ticket is the pass.Face Value does Rollcall's job built in. The same QR opens the door, carries the offers and logs every sale in {{ tm }}.
Ticketing somewhere elseRollcall gives fans the pass.Keep your ticketing company. Rollcall still counts every fan and runs the offers and discounts, with one QR for the stand and the drop.
Pricing

Pay for what you use.

RollcallPlans by number of fans
{{ p.name }}
{{ p.price }}{{ p.per }}
{{ p.save }}
{{ p.a }}{{ p.b }}
{{ i }}
{{ p.note }}
{{ t }}
One off event or festival? No subscription needed for tickets or onsite sales: Face Value is charged per paid ticket and Tidemark per show. Rollcall runs monthly, or for 12 months to carry this year's audience through to next year's on sale.
{{ tm }}Show calculator
{{ v.name }} {{ v.cap }} {{ v.r1 }} a show{{ v.r2 }} with Rollcall
{{ v.count }}
{{ tourLine }}{{ tourCost }}
Minimum £350 a tour. Every show includes the live Shopify POS feed, a settlement PDF, replen recommendations, and admin plus management read only access.
Face ValueLaunching
£0.99per paid ticket. The organiser pays it
{{ t }}
All prices in pounds, excluding VAT.

Your fans.
Your data.

{{ t.n }}{{ t.h }}{{ t.p }}

Questions

{{ q.a }}

See it on
your next show.

Tell us what's coming up, whether it's a tour, a one off show or a live podcast. We'll show you the products you need, set up for your dates.

{{ formError }}
We use your details only to reply about a demo. See our privacy notice.
Thanks, {{ firstName }}.We'll email you shortly to find a time that works around your dates.